Is your email address creating the right impression? Find out what you should and shouldn’t do when using email for business.
Your email address is your virtual business card. Like it or not, we all form judgements on someone based on their email handle. Whether you’re trying to score an interview or trying to attract new customers, you need to create a strong first impression.
And yet, email isn’t something that we talk about much. It’s just sort of there, and everyone is expected to know how to use it appropriately. Let’s stop the madness and start talking about what your email address should be saying.
A good email address is simple, no-frills, and grown-up. John.Taylor@email.ccm is a nice start. There’s no reference to sports team, religious beliefs, or any kind of nickname. Perfectly fine, as far as it goes. But it’s not a great email address. Here’s what you need to make your email address worthy of pro status.
Seriously, getting your own domain name is one of the best budget marketing tips around. Hint: .com extensions are still the gold standard; . net will do; avoid .org unless you’re a non-profit, and avoid many of the newer extensions (.biz, .info) if possible; they still carry a whiff of spam.
Incidentally, you should also avoid using your Internet service provider (ISP) email account as your professional account. There’s nothing inherently unprofessional with using “comcast.net” or “charter.net” as an email address, but what if you switch providers? You’re guaranteed to lose some contacts, even if you send out change of email address notices. Some people just never update their email contact lists. I know this from experience.
Your professional email address is small, but it can make quite an impression. Manage it wisely, perhaps using Google for Work, and you’re one step closer to creating the right image for your company or career.