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by Robert McNicholas, on November, 30 2018

Unless you’re living off the grid somewhere—in which case you wouldn’t be reading this blog—you are probably aware of social media. What started as a way for friends to connect …

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Topics:Social MediaBusiness

by Robert McNicholas, on November, 28 2018

It happened without many of us knowing about it: the rise of the infographic. Part illustration, part graph, part story, and part text—infographics are a new way of getting information …

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Topics:Social MediaBusinessFeaturedBusiness Growth

by Robert McNicholas, on November, 26 2018

Time is your most precious commodity. Are your business social media efforts taking up too much of your time? What’s the solution? Social media has changed so many things, from …

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Topics:Social MediaBusinessBest PracticesFeatured

by Robert McNicholas, on November, 23 2018

What is content marketing? Here’s a hint: you’re reading some right now. Content marketing is basically what it sounds like: content + marketing. It’s the words, images, and other media …

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Topics:Social MediaBest PracticesFeatured

by Robert McNicholas, on November, 21 2018

Viral marketing is one of today’s hottest buzzwords. What’s the buzz all about? Viral marketing sounds like a supremely nasty advertising trick, a combo of the flu and one of …

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Topics:Social MediaBusinessFeaturedBusiness Growth

by Robert McNicholas, on November, 19 2018

Are you just starting your business? Before you proceed, answer this question: who is your target audience? Your answer will affect nearly everything your business does, from its marketing strategy …

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Topics:Social MediaSmall BusinessBest PracticesFeatured

by Robert McNicholas, on November, 16 2018

Recently, we shared a post about the ways your business can fail at Facebook. But Facebook isn’t the only social network out there, nor is its format the only outlet …

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Topics:Social MediaFeatured

by Robert McNicholas, on November, 14 2018

Social media marketing is an established practice. But what about using Twitter and even (gasp!) cell phones to reach out to your audience? We’re doing well. But we’re not done …

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Topics:Social MediaFeatured

by Robert McNicholas, on November, 12 2018

Using blogs to reach out to your customer base makes sense. But what about micro-blogging sites like Twitter and image-oriented sites like Pinterest and Instagram? Social media is a well-established …

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Topics:Social MediaBusinessBest Practices

by Robert McNicholas, on November, 09 2018

Dog groomers. Fast food restaurants. Physical therapists. What do these three things have in common? They are businesses that can’t be done remotely—at least not yet. So why would a …

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Topics:Social MediaSmall BusinessFeatured