Robert McNicholas

Living in the digital age, our businesses must effectively leverage technology in order to compete and thrive in our market. Our ability to maintain safe networks and secure devices within …

In this series, we explore Google’s web analytics program in the light of small-business needs. Our first post introduces the concept of analytics and why Google’s program is a good …

Want to know more about how Google Analytics works with your business’s website? That’s what we’ll talk about today. If you’ve missed it, this post is part of a series …

In this series, we’re talking about the value of Google Analytics for small business websites. If you’ve missed it, click here to read the first post. Before we delve into …

This is the final post in our Google analytics series. We've gone from explaining Google Analytics to exploring how it works. Today, we'll talk about a few easy ways you …

Visitors often see your website almost as a piece of graphic art. They notice the color scheme, the layout, the pictures, and the videos. As humans, we like things that …

True or false: without search engine optimization (SEO), your webpage will be sucked to the very back of Google’s rankings, never to be seen again. Um… false? Search engine optimization …

During the past few days, we’ve explored Google Apps for Business and its capability as productivity suite. It comes packed with everything that businesses need to run their day-to-day operations: …

Facebook created Pages in 2009 with the idea of facilitating communication between businesses and their clients. That was five years ago. In that short time, social media has moved from …

Want to succeed at your business’s social media efforts? Of course you do. And you’re not alone in trying. According to a report on Mashable, 81 percent of small and medium …