Twitter marketing is definitely happening, and anyone who follows a business on Twitter basically expects it. But what about SMS marketing, aka text marketing? Is sending texts to someone’s cell phone just too much?
Can You Text Market? Yes, If You Do It Right
First things first: you can text market—but you must get permission first. Text marketing is more personal (some might say intrusive) than web-based marketing, and it’s more regulated.
Here’s the question around which text marketing hangs—does it work? The answer is, largely, yes.
You probably already receive marketing texts from your grocery store, hobby store, auto parts store, etc. Do you open them? Most likely, because
1) you had to sign up for the texts, so you’re expecting them
2) you know they contain some kind of money-saving deal.
Most people, it turns out, are okay with text marketing when it’s something they opt into.MyCustomer.com did a survey that shows 68% of respondents do open special-offer texts and 48% are likely to do further business with companies that engage in SMS marketing.
So text marketing? It’s a maybe because it does require more know-how and regulatory compliance than Twitter marketing. But it definitely can be done.
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