Share this
The Necessity of Web Presence For Any Business
by Robert McNicholas on November, 09 2018
Dog groomers. Fast food restaurants. Physical therapists. What do these three things have in common?
They are businesses that can’t be done remotely—at least not yet.
So why would a dog groomer, a fast food restaurant, or a physical therapist need a website, much less a social media page? If your business is location based rather than e-commerce based, why do you need a web presence?
Three Things an Online Presence Does For Any Business
If the Internet runs on content, the world runs on information. The Internet has now become our preferred source of information.
Having an online presence—usually a website and/or a social media account like Facebook, Twitter, or LinkedIn—does three things for all businesses, whether they rely on online sales or not.
An online presence advertises your business. More importantly, it advertises your business for free, or at least for very cheap. It’s Business 101; people will not come to your business unless they know you exist and where you exist. Your website is a shortcut to this information.
An online presence is your business’s information channel. A channel runs both ways: to one place and from another. Your web presence does two things. It’s a place where people can find out more information about you. And, by means of your blog and by linking to other industry-specific information, it’s a place where you provide information about your specialty. If you have comments enabled on your blog and/or if you post feedback on your site or social media page, you bump up the information people receive and value to a new level. People tend to trust online reviews, whether they know the reviewers or not.
An online presence keeps you in touch with your customers. Have you ever wondered why grocery stores and other retailers use Twitter and text marketing? It’s not like they have to notify you about their location, as do food trucks and pop-up stores. These physically based stores use Twitter to get your attention, advertise sales, and basically keep their brand at the forefront of your mind. By using social media, e-newsletters, and blog posts, you can keep your business front and center for your customers.
What is social media marketing? Read this post to find out.
Your business may thrive without a website or social media page. But these items are not just the trend; they’re one of the new rules.
What’s holding you back from setting up your online presence?
Techspert Services helps small businesses stay current with their IT needs. No matter what your business type, contact us today and learn about what we can do for you.
Share this
- Featured (119)
- Best Practices (75)
- Business (65)
- Small Business (65)
- Security (35)
- Managed Services (28)
- Business Growth (26)
- Technology News (26)
- Google For Work (22)
- it support (15)
- Social Media (13)
- Technology (11)
- Google (9)
- News (9)
- Malware (8)
- Cloud (6)
- seo (6)
- Backup Storage (5)
- Website (5)
- Communication (4)
- Research (4)
- Analytics (3)
- Productivity (3)
- Ransomware (2)
- Windows (2)
- anti malware (2)
- email (2)
- how to (2)
- laptops (2)
- mobile (2)
- Hubspot (1)
- twitter (1)
- November 2022 (3)
- October 2022 (1)
- September 2022 (3)
- August 2022 (3)
- December 2021 (3)
- November 2021 (3)
- October 2021 (1)
- September 2021 (3)
- August 2021 (3)
- July 2021 (1)
- March 2021 (1)
- February 2021 (7)
- January 2021 (1)
- March 2020 (1)
- August 2019 (1)
- April 2019 (4)
- March 2019 (6)
- December 2018 (10)
- November 2018 (10)
- August 2018 (1)
- July 2018 (9)
- June 2018 (4)
- May 2018 (4)
- October 2017 (3)
- September 2017 (6)
- August 2017 (6)
- July 2017 (12)
- June 2017 (12)
- May 2017 (3)
- March 2017 (5)
- February 2017 (2)
- August 2016 (2)
- June 2016 (4)
- January 2016 (1)
- December 2015 (3)
- November 2015 (3)
- October 2015 (3)
- September 2015 (3)
- August 2015 (2)
- July 2015 (4)
- June 2015 (3)
- May 2015 (2)
- April 2015 (1)
- March 2015 (1)
- February 2015 (1)
- January 2015 (2)
- November 2014 (4)
- October 2014 (11)
- September 2014 (5)
- August 2014 (6)
- July 2014 (7)
- June 2014 (8)
- May 2014 (3)
- April 2014 (3)
- March 2014 (2)