December, 12 2018

How Search Engines See Your Website

Visitors often see your website almost as a piece of graphic art. They notice the color scheme, the layout, the pictures, and the videos.

As humans, we like things that look pretty—computers, not so much.

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December, 08 2018

Exploring Google Apps for Business: Sites and Web Analytics

During the past few days, we’ve explored Google Apps for Business and its capability as productivity suite.

It comes packed with everything that businesses need to run their day-to-day operations: email, online storage, spreadsheets, word processing, schedule management, and integrated chat and conferencing features.

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December, 07 2018

Why Your Business Needs Social Feedback—And What It’s Worth

Facebook created Pages in 2009 with the idea of facilitating communication between businesses and their clients. That was five years ago.

In that short time, social media has moved from a fringe idea in the business world to what nearly amounts to a virtual must-have.

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November, 26 2018

How Much Time Should You Spend On Social Media

Time is your most precious commodity.

Are your business social media efforts taking up too much of your time?  What’s the solution?

Social media has changed so many things, from where we get recommendations to how we connect with other people.

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November, 23 2018

What is Content Marketing?

What is content marketing? Here’s a hint: you’re reading some right now.

Content marketing is basically what it sounds like: content + marketing. It’s the words, images, and other media you use to connect with your online audience.

Anything you post on social media, write about on your business blog, or feature on your website is a form of content marketing.In this post, we’ll discuss how content marketing can get off to a good start. We’ll also talk about common content marketing practices—good, bad, and ugly.

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November, 19 2018

Who Is Your Target Audience?

Are you just starting your business? Before you proceed, answer this question: who is your target audience?

Your answer will affect nearly everything your business does, from its marketing strategy to its prices.

The funny thing is that a lot of first-time business owners don’t identify their target audience. They want to cast a wide net; they want their business to appeal to everyone. Unfortunately, the scattershot approach usually doesn’t work. Why not?

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November, 12 2018

Connecting With Your Customers On Twitter

Using blogs to reach out to your customer base makes sense. But what about micro-blogging sites like Twitter and image-oriented sites like Pinterest and Instagram?

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July, 27 2018

Is There a CIO for Rent? What to Do When Your IT Needs a Guiding Hand

Some businesses can skimp on IT and get by just fine—but not very many. Indeed, any time you plan for business growth, you’d do well to look at your IT system and calculate whether it will be able to handle an additional load or whether it will need to be reconfigured or flat out replaced.

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July, 18 2018

11 Cloud Computing Tips for Jacksonville Businesses

 

With a successful, growing business comes the need for greater technology and more efficient operations. Improving your network capabilities generally comes with a hefty price tag, server computers can cost you thousands upfront. Cloud computing has recently emerged as a cost-effective, powerful, and convenient alternative to the more traditional approach. To make the most out of your cloud computing ventures, we’ve put together a few cloud computing tips for Jacksonville businesses designed to stretch every dollar a little further and make the most of your network.

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July, 12 2018

Three Steps to Finding Your Business Niche

In a previous post, we discussed how to identify your target audience. Closely related to the subject is finding your business niche. Finding your niche is all about finding what makes your product unique, great, special.

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June, 15 2018

The Cons of Expanding a Business

Wait a second, you’re probably thinking. Shouldn’t that headline read “The Pros and Cons of Expanding a Business”?

Nope, it’s not a typo. In this post, we are going to talk about the potential downsides of expanding a business.

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June, 13 2018

Are You Ready for an IT Emergency?

IT emergencies happen, and usually at the worst possible times. When they come, are you prepared to deal with them? 

Can you prepare for something that is, by definition, unexpected and potentially catastrophic?

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June, 08 2018

How to Backup Your Computer

Backup Basics

There’s an old saying in IT that goes something like this: “You never realize how important backups are until you need one and don’t have one.” Unfortunately, this is true even today. While consumers are more tech-savvy than ever, many computer users still neglect to create copies of their hard drives to protect their data from potentially permanent loss.

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May, 25 2018

Why Information Security is Vital in the Mobile Workforce

If your employees don’t currently telecommute, chances are that they will in the next decade. Even with former Yahoo! CEO Marissa Mayer banning home-based work, it was estimated that 20 to 30 million people telecommute at least one day of the week (U.S. Census Bureau). For small business owners this could be good news. Smaller staffs equal large delays when a worker can’t make it to the office. Home-based work allows flexibility, and it’s a strategy many start up companies are using.

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May, 24 2018

How the Right IT Team Increases Your Productivity

Business owners across different industries strive to adapt to their competitive environment by specializing and aligning their focus with their mission statement. Each business is well served by leveraging the latest technologies; and for a small business, this might be easier said than done. There are many pieces of the puzzle to managing your own business. Fortunately, you don’t have to worry about all of them.

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May, 21 2018

Small Businesses Tackle Cyber Security Issues

Small businesses are facing issues with their cyber security as hackers shift focus to these easy targets. According to Forbes, it is named the number 4 problem for small businesses.

Instead of only focusing their targets on big corporate companies, the bullies see the smaller companies as an easy target. Hackers will take advantage of the lack of resources small businesses have to protect them from danger lurking into their system. To protect their haven from the demons tampering with their security, these are wise steps smaller businesses should take:

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October, 05 2017

Is Managed IT for You?

Do you need Managed IT Services?

What are they, and what’s in it for you?

You might be surprised at the answers.

You’ve bought a new computer. You can turn it on, connect it to the printer, and use the little circular arrow button to set it up on your Wi-Fi network. So you’re all set, right? Why would you need an IT service?

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September, 18 2017

Business Blogging 101: Why You Need a Blog, and How to Get One Started

By now, it’s no secret that all businesses should have a website. But a blog? Is that necessary? It sure is, and we’re going to tell you why.Think of your website as a book—it’s full of information about your business, but that information is known as static content. In other words, it doesn’t change all that often. A blog is more like a newspaper, with fresh content being added regularly. Read More
September, 12 2017

Exploring Google Apps for Business: Gmail

As of 2016, Gmail, Google’s email service, had over one billion active users. It’s a familiar presence, even without its identity as part of Google for Work.

In many ways, an email provider is an email provider. We’re all accustomed to the interface: inboxes for our received email, clickable buttons to compose new emails, folders to store our sent emails, other folders to save our important emails, and junk filters to whisk away the kinds of email we don’t want to get. And yes, these all come with Gmail.

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August, 09 2017

Four IT Risk Assessment Steps All Businesses Need

IT risk assessment sounds so intimidating. The truth is, though, there’s a lot of plain common sense involved in the procedure. Whether you opt to carry out the risk assessment in-house or you decide to hire a pro to do it, you should understand the process. So, here’s what goes on during an IT risk assessment.

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