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Techsperts Talk / Business

by Robert McNicholas, on April, 01 2019

With a successful, growing business comes the need for greater technology and more efficient operations. Improving your network capabilities generally comes with a hefty price tag, server computers can cost …

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Topics:BusinessBackup StorageBest PracticesBusiness GrowthTechnologyCloud

by Robert McNicholas, on March, 18 2019

Living in the digital age, our businesses must effectively leverage technology in order to compete and thrive in our market. Our ability to maintain safe networks and secure devices within …

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Topics:BusinessSmall BusinessSecurity

by Robert McNicholas, on December, 12 2018

Visitors often see your website almost as a piece of graphic art. They notice the color scheme, the layout, the pictures, and the videos. As humans, we like things that …

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Topics:BusinessManaged ServicesBest PracticesFeaturedseo

by Robert McNicholas, on December, 10 2018

True or false: without search engine optimization (SEO), your webpage will be sucked to the very back of Google’s rankings, never to be seen again. Um… false? Search engine optimization …

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Topics:BusinessManaged ServicesFeaturedTechnology NewsBusiness Growthseo

by Robert McNicholas, on December, 07 2018

Facebook created Pages in 2009 with the idea of facilitating communication between businesses and their clients. That was five years ago. In that short time, social media has moved from …

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Topics:Social MediaBusinessBest Practices

by Robert McNicholas, on November, 30 2018

Unless you’re living off the grid somewhere—in which case you wouldn’t be reading this blog—you are probably aware of social media. What started as a way for friends to connect …

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Topics:Social MediaBusiness

by Robert McNicholas, on November, 28 2018

It happened without many of us knowing about it: the rise of the infographic. Part illustration, part graph, part story, and part text—infographics are a new way of getting information …

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Topics:Social MediaBusinessFeaturedBusiness Growth

by Robert McNicholas, on November, 26 2018

Time is your most precious commodity. Are your business social media efforts taking up too much of your time? What’s the solution? Social media has changed so many things, from …

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Topics:Social MediaBusinessBest PracticesFeatured

by Robert McNicholas, on November, 21 2018

Viral marketing is one of today’s hottest buzzwords. What’s the buzz all about? Viral marketing sounds like a supremely nasty advertising trick, a combo of the flu and one of …

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Topics:Social MediaBusinessFeaturedBusiness Growth

by Robert McNicholas, on November, 12 2018

Using blogs to reach out to your customer base makes sense. But what about micro-blogging sites like Twitter and image-oriented sites like Pinterest and Instagram? Social media is a well-established …

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Topics:Social MediaBusinessBest Practices