Techsperts Talk / Business

With a successful, growing business comes the need for greater technology and more efficient operations. Improving your network capabilities generally comes with a hefty price tag, server computers can cost …

Living in the digital age, our businesses must effectively leverage technology in order to compete and thrive in our market. Our ability to maintain safe networks and secure devices within …

Visitors often see your website almost as a piece of graphic art. They notice the color scheme, the layout, the pictures, and the videos. As humans, we like things that …

True or false: without search engine optimization (SEO), your webpage will be sucked to the very back of Google’s rankings, never to be seen again. Um… false? Search engine optimization …

Facebook created Pages in 2009 with the idea of facilitating communication between businesses and their clients. That was five years ago. In that short time, social media has moved from …

Unless you’re living off the grid somewhere—in which case you wouldn’t be reading this blog—you are probably aware of social media. What started as a way for friends to connect …

It happened without many of us knowing about it: the rise of the infographic. Part illustration, part graph, part story, and part text—infographics are a new way of getting information …

Time is your most precious commodity. Are your business social media efforts taking up too much of your time? What’s the solution? Social media has changed so many things, from …

Viral marketing is one of today’s hottest buzzwords. What’s the buzz all about? Viral marketing sounds like a supremely nasty advertising trick, a combo of the flu and one of …

Using blogs to reach out to your customer base makes sense. But what about micro-blogging sites like Twitter and image-oriented sites like Pinterest and Instagram? Social media is a well-established …