December, 19 2018

How Does Google Analytics Work?

Want to know more about how Google Analytics works with your business’s website? That’s what we’ll talk about today.

If you’ve missed it, this post is part of a series Techsperts Talk is doing on Google Analytics and small businesses. You can review data analytics basics in the first post, or catch up with the benefits of web analytics here.

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December, 17 2018

Google Analytics and Your Marketing Plan

In this series, we’re talking about the value of Google Analytics for small business websites.

If you’ve missed it, click here to read the first post. Before we delve into how Google Analytics works, let’s stop and consider a very important part of the program: your own digital marketing plan.

Starting with your first foray into Google Academy, Google Analytics’ training program, I’ll bet you noticed something: you’re supposed to have a digital marketing plan in place. Why this insistence on a marketing plan? And how can you go about building one?

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July, 18 2018

11 Cloud Computing Tips for Jacksonville Businesses

 

With a successful, growing business comes the need for greater technology and more efficient operations. Improving your network capabilities generally comes with a hefty price tag, server computers can cost you thousands upfront. Cloud computing has recently emerged as a cost-effective, powerful, and convenient alternative to the more traditional approach. To make the most out of your cloud computing ventures, we’ve put together a few cloud computing tips for Jacksonville businesses designed to stretch every dollar a little further and make the most of your network.

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October, 13 2017

Make the most of your time with these top productivity tips

Is your day more packed than it needs to be? Try these Techsperts-approved productivity tips to start getting more done.

Try as we might to alter the laws of nature, we all only have 24 hours a day. And when you factor in things like eating, sleeping, and running errands, even the most productive among us only have 8 or 10 hours to get it all done.

But it is possible to become more productive. Sometimes, the bad habits we've picked up along the way are holding our time hostage. And sometimes, it turns out that things we thought were productive turn out to be exactly the opposite (hard stare in the direction of multitasking). How can we tell the good from the bad?

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July, 31 2017

Expand your team with the click of a mouse

These days, it seems like everyone’s a specialist. How can you get skilled help when you need it? And without breaking the bank?

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June, 20 2017

What You Need to Know About Backing Up Your Data

Losing all your important data can send your stress levels off the charts. Fortunately, implementing the right backup plan can turn a catastrophic loss to a mere inconvenience.

I often compare backing up your computer system to doing preventative maintenance on your home’s plumbing: It might not be something you think about very often, but you had better find time to do it. Otherwise, you will regret it for sure

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June, 13 2017

A Beginner’s Guide to Google Apps for Business

If you’re looking for cloud-based productivity suite, Google Apps for Business is a strong contender. In fact, this powerful multi-functioning software should be on your short list.Productivity suites needs no introduction. Thanks to many years of using Microsoft Office and the like, small businesses basically run off of this ubiquitous program package. What makes Google Apps for Business different? Three things. First, it combines business class software with client technology, meaning that you can access your documents anywhere at any time, as long as you are connected to the internet. Second, it’s relatively inexpensive, and it can be scaled up or down as users are added or deleted. And finally, it’s very collaborative so you can work on projects in real time with co-workers in multiple locations.

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June, 05 2017

You might be productive, but are you efficient?

We’ve talked a lot about productivity lately. We’ve discussed how technology can help you personally be more productive and how you can use it to keep your whole team on point. But what about efficiency?
Productive people aren’t necessarily efficient; they can get the job done, but sometimes at a considerable cost. 

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February, 24 2017

6 Tips for a Professional Email Address

Is your email address creating the right impression?  Find out what you should and shouldn’t do when using email for business.

Your email address is your virtual business card.  Like it or not, we all form judgements on someone based on their email handle. Whether you’re trying to score an interview or trying to attract new customers, you need to create a strong first impression.

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June, 28 2016

Using Google Chrome at Work

This is the final post in our series highlighting the benefits of various Google for Work offerings. Some of them you may be familiar with, like Google Apps and Google Sites. But don’t forget about Google’s flagship offering, the Chrome browser, and its logical offshoot, the Chrome operating system. Are these a good fit for your business? Let’s see.

First of all, let’s have a brief word about the standard Chrome browser. This is something we’ve spent some time covering already, so a quick summary is in order: It’s free, stable, secure, fast, and easy to use. The downside is that Google isn’t as privacy-conscious as some independent browser companies. (If this bothers you, you can download a third-party extension like Ghostery to get some control back.)

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