December, 21 2018

What Is Google Analytics?

 In this series, we explore Google’s web analytics program in the light of small-business needs.

Our first post introduces the concept of analytics and why Google’s program is a good choice for small-business owners. 

Today, if you haven’t heard of data analytics, Big Data, or data science, it’s safe to say that you’re probably not connected to the Internet. Or your TV. Or pretty much any form of media.

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December, 19 2018

How Does Google Analytics Work?

Want to know more about how Google Analytics works with your business’s website? That’s what we’ll talk about today.

If you’ve missed it, this post is part of a series Techsperts Talk is doing on Google Analytics and small businesses. You can review data analytics basics in the first post, or catch up with the benefits of web analytics here.

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December, 17 2018

Google Analytics and Your Marketing Plan

In this series, we’re talking about the value of Google Analytics for small business websites.

If you’ve missed it, click here to read the first post. Before we delve into how Google Analytics works, let’s stop and consider a very important part of the program: your own digital marketing plan.

Starting with your first foray into Google Academy, Google Analytics’ training program, I’ll bet you noticed something: you’re supposed to have a digital marketing plan in place. Why this insistence on a marketing plan? And how can you go about building one?

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December, 14 2018

3 Simple Ways to Get the Most out of Google Analytics

This is the final post in our Google analytics series. We've gone from explaining Google Analytics to exploring how it works. Today, we'll talk about a few easy ways you can really make Google Analytics work for your business.

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December, 12 2018

How Search Engines See Your Website

Visitors often see your website almost as a piece of graphic art. They notice the color scheme, the layout, the pictures, and the videos.

As humans, we like things that look pretty—computers, not so much.

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December, 10 2018

What is Search Engine Optimization (SEO)?

True or false: without search engine optimization (SEO), your webpage will be sucked to the very back of Google’s rankings, never to be seen again. Um… false?

Search engine optimization isn’t the sole factor governing the productivity of your site, but it does play a huge role in determining how easy it is to find.

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December, 08 2018

Exploring Google Apps for Business: Sites and Web Analytics

During the past few days, we’ve explored Google Apps for Business and its capability as productivity suite.

It comes packed with everything that businesses need to run their day-to-day operations: email, online storage, spreadsheets, word processing, schedule management, and integrated chat and conferencing features.

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