News flash: Emails only work when people read them.
Okay, maybe this is not news. But it’s true nonetheless—no matter how artfully worded, carefully crafted, or superlatively phrased your company’s emails are, they need to be read. If they aren’t, it’s a dead loss in terms of time and money spent.
Unfortunately, getting people to open emails is not as easy as getting them to sign up for your email list. I’ve certainly signed up. Offer me a free e-book, a funny video, a must-read industry report, or some other piece of online bait, and I’ll happily supply an email address. If you’re a company I like and do business with, I’ll even give you an email address I actually use (as opposed to the one I keep only for spammy must-sign-up deals).
Your customers probably want to stay in touch with you. Therefore, we can assume that they’ve given you their correct email addresses and not just their spam addresses. How can you attract and keep their attention without flooding their inboxes?
Five Ways to Make Your Emails Read-Worthy
Great emails don’t happen by accident. And, to be honest, they usually don’t happen quickly. I’m going to let you in on a secret: one of the hardest things to do is to write a good email subject line. Add in factors like your email’s length, frequency, source, and timing, and we are looking at something that’s going to call for quite a lot of thought. So let’s break down these five factors one by one.
Want to Learn More? We’ve Got Your Info Here
To help you out, we’ve rounded up some insightful articles on the subject fromConstant Contact, Pardot, and MailChimp. Check them out when you get a chance, and be sure to check in with the Techsperts blog as we continue to bring you more IT news and information.
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