In this series, we explore Google’s web analytics program in the light of small-business needs. Our first post introduces the concept of analytics and why Google’s program is a good choice for small-business owners.
Today, if you haven’t heard of data analytics, Big Data, or data science, it’s safe to say that you’re probably not connected to the Internet. Or your TV. Or pretty much any form of media. Big Data and data analytics are hot right now.