Why Do Mobile-Friendly Sites Perform Better?

Succeeding as a small business owner is extremely important. Considering that, it's important to take a second look at your company's website. It's vital that the website of your company is mobile friendly. Many business owners wonder about the importance of being mobile friendly. You'll want to know that these websites tend to have several advantages over the competition. With that in mind, here is why mobile sites perform better than other websites.

Successfully Reaching a Large Audience

If you want more customers, it's essential that your business is able to reach many people. Not having a mobile site could mean missing out on a lot of potential customers. In fact, data from GlobalStats found that 51% of those surveyed browse the internet on mobile devices. If you want to reach this massive amount of people, you'll need to have a mobile-friendly website.

Giving Mobile Users a Great Browsing Experience

Having a mobile-friendly website ensures your site loads properly on these devices. Mobile users have several options for browsing the internet, including mobile phones and tablets. A website that isn't optimized for these devices might look odd to mobile users. Websites that aren't mobile-friendly commonly look too tiny or large to be read accurately. This could cause users to leave your page in favor of a competitor. Another characteristic of a mobile-friendly website is that it has fast loading times. In turn, this allows mobile users to quickly and easily navigate your website. However, websites not optimized for mobile devices can load slowly. This is another reason someone might leave your site to visit a competitor.

Properly Optimized for Search Engines

It's important that mobile customers are able to properly browse a website. Google, the largest search engine in the world, recently took a stance on how vital it is to be mobile friendly. They've even dedicated an entire page to the importance of mobile-friendly websites. Therefore, it should come as no surprise that Google ranks mobile-friendly sites higher. If you want your website to been by those searching on Google, it needs to be mobile friendly.

In closing, it's extremely important to have a mobile-friendly website. These websites are designed to perform optimally on a wide range of mobile devices. You'll find that being mobile friendly makes your site more appealing to both customers and search engines. In turn, this often equates to a lot of potential growth for your small business.

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