|Courtesy of Stone Temple|
Having a mobile-friendly website ensures your site loads properly on these devices. Mobile users have several options for browsing the internet, including mobile phones and tablets. A website that isn't optimized for these devices might look odd to mobile users. Websites that aren't mobile-friendly commonly look too tiny or large to be read accurately. This could cause users to leave your page in favor of a competitor. Another characteristic of a mobile-friendly website is that it has fast loading times. In turn, this allows mobile users to quickly and easily navigate your website. However, websites not optimized for mobile devices can load slowly. This is another reason someone might leave your site to visit a competitor.
In closing, it's extremely important to have a mobile-friendly website. These websites are designed to perform optimally on a wide range of mobile devices. You'll find that being mobile friendly makes your site more appealing to both customers and search engines. In turn, this often equates to a lot of potential growth for your small business.
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