Techsperts Talk

Is your day more packed than it needs to be? Try these Techsperts-approved productivity tips to start getting more done.

Try as we might to alter the laws of nature, we all only have 24 hours a day. And when you factor in things like eating, sleeping, and running errands, even the most productive among us only have 8 or 10 hours to get it all done.

But it is possible to become more productive. Sometimes, the bad habits we've picked up along the way are holding our time hostage. And sometimes, it turns out that things we thought were productive turn out to be exactly the opposite (hard stare in the direction of multitasking). How can we tell the good from the bad?

Is your website all that you need it to be? How about your company intranet? Check out Google for Work’s Forms and Sites offerings to see how your experience could be even better.

We’ve talked quite a lot about websites over the past few years. Do you really need them? (Yes.) Are yours up to date?

We’ve answered these questions, and we’ve even told you what to include on your site. But there’s one thing we haven’t talked about: How to get your site online and working well for your business.

In this series, we’re talking about the value of Google Analytics for small business websites. If you’ve missed it, click here to read the first post. Before we delve into how Google Analytics works, let’s stop and consider a very important part of the program: your own digital marketing plan.

Starting with your first foray into Google Academy, Google Analytics’ training program, I’ll bet you noticed something: you’re supposed to have a digital marketing plan in place. Why this insistence on a marketing plan? And how can you go about building one?

Want to know more about how Google Analytics works with your business’s website? That’s what we’ll talk about today.

If you’ve missed it, this post is part of a series Techsperts Talk is doing on Google Analytics and small businesses. You can review data analytics basics in the first post, or catch up with the benefits of web analytics here.

 In this series, we explore Google’s web analytics program in the light of small-business needs. Our first post introduces the concept of analytics and why Google’s program is a good choice for small-business owners. Today, if you haven’t heard of data analytics, Big Data, or data science, it’s safe to say that you’re probably not connected to the Internet. Or your TV. Or pretty much any form of media.

Small businesses are facing issues with their cyber security as hackers shift focus to these easy targets. According to Forbes, it is named the number 4 problem for small businesses.

Instead of only focusing their targets on big corporate companies, the bullies see the smaller companies as an easy target. Hackers will take advantage of the lack of resources small businesses have to protect them from danger lurking into their system. To protect their haven from the demons tampering with their security, these are wise steps smaller businesses should take:

Do you need Managed IT Services?

What are they, and what’s in it for you?

You might be surprised at the answers.

You’ve bought a new computer. You can turn it on, connect it to the printer, and use the little circular arrow button to set it up on your Wi-Fi network. So you’re all set, right? Why would you need an IT service?

Conventional wisdom dictates that they are two things that hold true when someone has failed to successfully launch a small business: the person is a failed businessperson, and he or she should probably not try again. But a new study disputes this point. So why do businesses fail, and when is this not a complete failure?

Why worry about someone looking over your shoulder when you can worry about someone stealing information from your browser?

Our Internet browsers are our windows to the world. We use them to check the weather, keep up on the news, bank, shop, and do all kinds of things. Unfortunately, from a security standpoint, a browser is more like a wide-open screen door than a locked window.

About 2.4 billion people in the world have access to the Internet, and about 70% of them log on to it each day. (That’s according to the 2009 CIA World Factbook; I’m guessing the numbers have gone up since then.) You probably use the Net multiple times per day, as I do, to check the weather in the morning, stay in contact with friends and business associates, shop, and the like.