August, 14 2017

The Cons of Expanding a Business

Wait a second, you’re probably thinking. Shouldn’t that headline read “The Pros and Cons of Expanding a Business”?

Nope, it’s not a typo. In this post, we are going to talk about the potential downsides of expanding a business.

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August, 09 2017

Four IT Risk Assessment Steps All Businesses Need

IT risk assessment sounds so intimidating. The truth is, though, there’s a lot of plain common sense involved in the procedure. Whether you opt to carry out the risk assessment in-house or you decide to hire a pro to do it, you should understand the process. So, here’s what goes on during an IT risk assessment.

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August, 07 2017

Exploring Google Apps for Business: Google Calendar

In our previous post, we gave you an overview of Google Apps for Business, a flexible, online productivity suite that combines the power of programs like Microsoft Word with the instant collaboration capabilities of the internet. In this post, we’ll be discussing one popular aspect of Google Apps for Business: Google Calendar.

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August, 04 2017

Five Common Myths (and Facts) About Cloud Computing

Cloud computing is the phrase du jour. We hear so much about the Cloud that it would be understandable if we mistook a tech blog post for a weather report.

Despite the Cloud’s prevalence, there are still many misconceptions about what it is, how it works, and who can use it. So let’s explore these topics.

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August, 02 2017

IT Upgrade Cycles and the Small Business

Everything has a life cycle. Remember your first car? Unless you’re quite new to driving—or quite lucky—your first car is now nothing more than a memory. It had a life cycle, a point-of-no-return, when maintaining it was more expensive than replacing it.

We’re used to replacing our cars every two or three—or ten—years. But our computers? They too have a life cycle. In the past, three years was considered about average for a piece of PC technology. For budgetary reasons, this rarely meant replacing every single piece of equipment once every three years.

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August, 01 2017

Three Steps to Finding Your Business Niche

In a previous post, we discussed how to identify your target audience. Closely related to the subject is finding your business niche. Finding your niche is all about finding what makes your product unique, great…special.

First, think about your definition of a successful business. Is it one that makes a lot of money? Has a lot of repeat customers? Does a lot of good for the community? The answer is probably “All three.” To be a success as a niche business, you usually have to provide something where there is nothing. In other words, you notice a need that isn’t being met by any other competitors (or by very few), and this becomes your niche.

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July, 31 2017

Expand your team with the click of a mouse

These days, it seems like everyone’s a specialist. How can you get skilled help when you need it? And without breaking the bank?

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July, 28 2017

Team Collaboration Made Easy

The secrets to great team collaboration really aren’t all that mysterious. Read on to find out why.

You know those stock images of people working together? The ones where everyone is smiling, listening attentively, and all but holding hands and singing campfire songs about how great their project is going?

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July, 27 2017

What is Content Marketing?

What is content marketing? Here’s a hint: you’re reading some right now.

Content marketing is basically what it sounds like: content + marketing. It’s the words, images, and other media you use to connect with your online audience.

Anything you post on social media, write about on your business blog, or feature on your website is a form of content marketing.In this post, we’ll discuss how content marketing can get off to a good start. We’ll also talk about common content marketing practices—good, bad, and ugly.

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July, 26 2017

ROI is king.

How can small businesses apply the concept of return on investment (ROI)?In the French-speaking world, roi literally means king. But in the business world, ROI — return on investment — is king too.

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