Techsperts Talk / Social Media

Facebook created Pages in 2009 with the idea of facilitating communication between businesses and their clients. That was five years ago. In that short time, social media has moved from …

Want to succeed at your business’s social media efforts? Of course you do. And you’re not alone in trying. According to a report on Mashable, 81 percent of small and medium …

There are all kinds of different marketing techniques out there. Just the ones that relate to the Internet and social media are numerous: content marketing, social media marketing, email marketing, …

Unless you’re living off the grid somewhere—in which case you wouldn’t be reading this blog—you are probably aware of social media. What started as a way for friends to connect …

It happened without many of us knowing about it: the rise of the infographic. Part illustration, part graph, part story, and part text—infographics are a new way of getting information …

Time is your most precious commodity. Are your business social media efforts taking up too much of your time? What’s the solution? Social media has changed so many things, from …

What is content marketing? Here’s a hint: you’re reading some right now. Content marketing is basically what it sounds like: content + marketing. It’s the words, images, and other media …

Viral marketing is one of today’s hottest buzzwords. What’s the buzz all about? Viral marketing sounds like a supremely nasty advertising trick, a combo of the flu and one of …

Are you just starting your business? Before you proceed, answer this question: who is your target audience? Your answer will affect nearly everything your business does, from its marketing strategy …

Recently, we shared a post about the ways your business can fail at Facebook. But Facebook isn’t the only social network out there, nor is its format the only outlet …